Building Patient Trust Through Authentic Imagery in Healthcare Marketing
With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. Visually representing...
View ArticleHub Services + Patient Engagement Solutions: A New Approach to Improving...
Recent progress in patient engagement has raised the bar for chronic disease care, yet medication adherence remains challenging for those on specialty therapies. A survey of healthcare professionals...
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Two Key Questions About Patient Experience in 2023
PM360 asked experts in delivering optimal patient experiences how the industry can better understand what patients need and what is likely to be the biggest change to how patients experience healthcare...
View ArticleWill AI Completely Transform the Patient Experience?
The healthcare system might not be too keen to hang this report card on the fridge: 26% of Americans rated their healthcare experience as a D (18%) or an F (8%), while 34% gave it a solid C and only...
View ArticleThe Vital Role of Caregiver Communications: A Caregiver’s Perspective
Last December, I was preparing to enjoy a one-month paid sabbatical during which I planned to see my 90-year-old mother finally experience Hawaii—the last of the 50 states for her! At the same time,...
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Unconventional Approaches Pharma Is Taking to Engage Patients
The “Kama Sutra” for Parkinson’s patients. A card game designed to help hemophilia patients exercise. A virtual product launch for patients akin to an iPhone debut. Documentaries, children’s books,...
View ArticleFostering Better Communication Between COPD Patients and their Doctors—And...
Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That’s one key takeaway...
View ArticleNourishing Better Advocacy for Patients
Adopting a patient-centric approach to communications yields many benefits, from improving patient self-care, to enhancing trust and credibility between organizations and the communities they serve,...
View ArticleNavigating Shared Decision-Making in Healthcare: The Impact of Innovative...
When it comes to healthcare decisions, patients are not the only ones calling the shots. Shared decision-making is a process where multiple parties work together to make decisions on testing,...
View ArticleMoving Beyond the Transactional
“Go take a nap,” my husband told me. I had been complaining about the debilitating fatigue that plagues me as one of the many symptoms of the cancer I have been living with for years. He obviously got...
View ArticleRevolutionizing Rare Disease Research: Unleashing the Power of Patient...
Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. Despite the...
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